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Privacy Policy

Last updated: June 2025

Your privacy matters to us. NIAMO is committed to protecting your personal information in accordance with the Protection of Personal Information Act, 4 of 2013 (POPIA) and the Electronic Communications and Transactions Act, 25 of 2002 (ECTA).

1. Who We Are (Responsible Party)

NIAMO is the responsible party for personal information processed through the NIAMO application and website. We determine the purpose and means of processing your personal information.

Contact our Information Officer at: privacy@niamoapp.com

2. Information We Collect

Information you provide directly:

  • Account information: email address, display name, and password
  • Profile information: your name as shared with your partner
  • Relationship data: couple name, anniversary date, partner invite details
  • Content you create: love notes, moments, events, and photos you upload
  • Communications with our support team

Information collected automatically:

  • Device and browser information (type, operating system, browser version)
  • IP address and approximate location (country/region level)
  • Usage data: pages visited, features used, time spent in the app
  • Log data: error logs, access times, and referring URLs

Push notifications: If enabled on your device, we may send you push notifications about events, moods, and partner activity (for example, an upcoming anniversary reminder or a note from your partner). You can manage or disable these at any time in your device settings, and adjust email notification preferences within the app under Account.

3. Why We Process Your Information (Purpose & Lawful Basis)

Under POPIA, we may only process your personal information for a lawful purpose. We process your information for the following reasons:

  • Contract performance: To create and manage your account, link you with your partner, and deliver the Service
  • Legitimate interest: To improve our Service, detect fraud, and ensure security
  • Legal obligation: To comply with applicable South African laws and regulations
  • Consent: To send you marketing communications (you may withdraw consent at any time)

4. How We Share Your Information

We do not sell your personal information. We may share your information only in the following circumstances:

  • With your linked partner: Content you create within your shared space (notes, moments, events) is visible to your linked partner
  • Service providers (operators): We use trusted third-party services (e.g., cloud hosting, email delivery) who are contractually bound to process data only on our instructions and in compliance with POPIA
  • Legal requirements: Where required by South African law, court order, or to protect the rights and safety of users or the public
  • Business transfers: In the event of a merger or acquisition, we will notify you before your data is transferred and subject to a new privacy policy

5. Cross-Border Transfers

Some of our service providers may process data outside South Africa. Where this occurs, we ensure adequate protection through contractual measures that provide a level of protection substantially similar to POPIA, as required by Section 72 of POPIA.

6. Data Retention

We retain your personal information for as long as your account is active or as needed to provide the Service. If you delete your account, we will delete or anonymise your personal information within 30 days, except where retention is required by law (e.g., financial records required by the South African Revenue Service).

7. Your Rights Under POPIA

As a data subject under POPIA, you have the following rights:

  • Right to access: Request a copy of the personal information we hold about you
  • Right to correction: Request that we correct inaccurate or incomplete information
  • Right to deletion: Request deletion of your personal information (subject to legal obligations)
  • Right to object: Object to the processing of your personal information on grounds relating to your particular situation
  • Right to withdraw consent: Withdraw consent for marketing communications at any time
  • Right to complain: Lodge a complaint with the Information Regulator of South Africa

To exercise any of these rights, email us at privacy@niamoapp.com. We will respond within 30 days as required by POPIA.

8. Information Regulator

If you believe we have not handled your personal information lawfully, you may contact the Information Regulator of South Africa:

Information Regulator (South Africa)
Website: www.justice.gov.za/inforeg
Email: inforeg@justice.gov.za
Tel: 010 023 5207

9. Security

We implement appropriate technical and organisational security measures to protect your personal information against unauthorised access, loss, or destruction, in line with our obligations under POPIA. These include encrypted data storage, secure communications (HTTPS), and access controls.

However, no method of transmission over the internet is 100% secure. We encourage you to use a strong, unique password and to keep your login credentials confidential.

10. Children's Privacy

NIAMO is not directed at persons under 18 years of age. We do not knowingly collect personal information from minors. If we become aware that we have collected information from a minor without appropriate consent, we will delete it promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes via email or in-app notification. The updated policy will be effective from the date indicated at the top of the page.

12. Contact Us

For any privacy-related queries, to exercise your rights, or to reach our Information Officer:

NIAMO
Email: privacy@niamoapp.com
South Africa